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The American company MATTEL®, a visionary leader in the field of toys and games, came to MDI France because they wanted to strengthen their brand presence in supermarkets and hypermarkets. MATTEL’s objective was to aesthetically highlight their iconic Barbie products with a practical display - easy to fill by sellers and very accessible to customers.

MDI France created a merchandiser that sparks a child’s imagination and facilitates an intuitive shopping experience. The dolls and accessories are set in small windows on a steel structure, and the display is branded with the iconic Barbie colors for immediate recognition, even from afar.

Branding and efficiency were the objectives, and MDI surpassed expectations with a merchandiser that playfully invites MATTEL’s customers into Barbie’s world.

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