A brand new look. Chevron came to MDI during their Hallmark 20/20 Initiative: a major overhaul affecting the brand experience on every level. However, with so much previously invested in their locations, we wanted to make change as simple and efficient as possible. Our design team created a range of displays to meet their objectives. Easy to install column covers turned structural columns into architectural elements, aluminum pump toppers for promotions to a captive audience, and POP display cabinets and poster frames for additional promotional space. We did more than simply create a new way of approaching their elements. We helped them build a new brand experience.
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